Should we dofollow Categories and Tags for SEO or make it nofollow for a blog post?
Today we will find out whether we should nofollow category and tags for SEO benefits or not. I hope you are well aware about how category & tags work for any article. However, if some of the newbies do not, here is a small intro about both of them.
What is Category?
Generally category is like a broad folder where one can keep several articles of same type. E.g. I have created a category called SEO to address all SEO tutorial for beginners.
What are Tags?
Tags are like related search terms or related words to describe the article. E.g. If you are planning to write an article on “how to nofollow a link”, in that case there are couple of related search terms which may indicate same content. They could be
- how to do a nofollow link
- follow vs nofollow links
- how to create no follow links
- google paid links
- how to make a link no follow
- why use no follow links
- why use nofollow
- should I use nofollow
So, many pro bloggers used to keep these kind of search terms as tags with the article. You might have seen them after the article or just below post title of many blogs.
Why Tags & Categories are harmful for your blog?
Now the problem with categories & tags are, they are also an url only. Means when you create a category, it creates a URL under which many articles are listed. In the same way each tag will also create a separate URL which will redirect search engines to your main content.
So, finally from search engine point of view, there are couple of pages in your website which in real time redirecting to a same article. This will create duplicate pages in the eye of Google & other search engines.
Even after Google’s latest Doorway pages updates, it is very dangerous to continue such practices.
Doorway pages in SEO
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
In simple words, to improve the rankings for a specific keyword the bloggers or website owners sometimes create different pages targeting to a single article. These are termed as the doorway pages in SEO. E.g. Multiple domain names or pages targeting at specific regions or cities that targets users to the same page, Pages that are generated to target the visitors to any particular section of an website/blog etc.
Previously this technique was very effective for better ranking and many bloggers/website owners used to do that to improve their search rankings and revenue. The affiliate marketers also will suffer from this doorways update.
According to the Google webmaster team, the pages which are built only to draw traffic for generating affiliate income and send the visitors to a particular portion of the website without creating any unique content will definitely get effected.
How to Nofollow Tags & Categories in WordPress?
As we all know WordPress is an awesome platform to customize your Blog and various SEO settings. Similarly to nofollow tags & categoriee, one can use Yoast SEO plugin.
Simply visit SEO=>Titles & Metas => Taxonomies tab. Then tick the check boxes for meta robots : nofollow, noindex.
If you are using blogger platform, then you have to make sure that you have to nofollow all your labels. If you dofollow tags & category in your WordPress blog, you may find some jump in traffic, but do not get excited with this as soon your blog will be down-rank automatically.
So we should always dofollow the categories and tags for SEO advantage. But do not delete all tags at one go, this will create many 404 error pages in Google webmaster Tool.