If you want to write about your passion and make money at the same time, you should create a blog immediately!
Now, creating it may be hard, but making it popular is another story. If you want progress (more people reading your content, more subscribers, more sales), you have to promote your blog. Now, how to promote your blog to drive traffic & hence conversions?
In today’s article, we’ll talk about 10 useful online promotion techniques. Each of the following tactics are very effective. If you use them correctly and you’re persistent, you’ll be able to bring your blog to the top.
Best Ways to Promote Your Blog Online
1. Facebook Marketing
Facebook offers quite a several advertising opportunities. One of the FREE marketing options is making a Facebook page and filling it with useful content. You acquire page followers, they share your content, your page grows. When your page grows, more people will be following your links towards your blog.
Another advertising opportunity consists in paid advertisements. You’re basically creating ads in various forms and pay Facebook to feature them on your target audience’s news feed. There are many possible ad placements spots, and you can choose the one you believe will be the most advantageous for your campaign.
2. Search Engine Optimization (SEO)
SEO is widely popular amongst bloggers. In case you are just starting and don’t know what SEO is, here’s a useful link for an explanation. By improving your search engine rankings, your website could rank up on the first positions in Google/ Bing/ Yahoo search. Imagine the potential.
When people look for something and your website pops up, you’re one of the first choices. That means more traffic and conversions. Of course, this isn’t easy at all! Showing up on the first page for a key-phrase will require a lot of effort from your side; maybe even some investments!
3. Forum Posting
Another good way of getting FREE traffic is to become accustomed with specific niche forums. For example, if you’re into weight loss niche, search for the most popular weight loss niches. Next, create a forum signature that displays your name, contact info and a link to your blog.
The process is simple…you help around people, give valuable information, and become an expert in the topic. People will perceive you as a professional, and you’ll get traffic from your signature.
You are the expert in the field, therefore your advices and tips will be taken way more seriously. It’s important that you focus on the value you provide rather than promoting yourself or your business. People can sense marketing purposes, and your signature links are much more likely to be ignored.
4. Content Marketing
Every blog must have content. You can promote your blog by contributing to other blogs in similar niche. Make sure they’re not competition and approach them and let them know that you’ll be happy to provide them with guest posts as long as they allow you to link your website during the article.
If you’re not a good writer, you can always outsource the guest posts. AssignmentMasters is one such option, which I am using for my content needs. They provide quality content, that are unique.
If your blog is already established, you can also allow other writers and bloggers to submit blog posts to your own website. This way you can free yourself from the responsibility of creating consistent content and let others do your job. One more thing: make sure that you always receive unique and highly relevant content. Otherwise, your current readers will be disappointed and “abandon” you.
5. Solo Ads + E-mail Marketing
Many bloggers create e-mail lists. An e-mail list is supposed to retain a possible customer’s information and e-mail for a longer period of time. Afterwards, you can use it to offer exclusive content for your subscribers, and even promote offers and gain commissions.
There are many available lists on different niches. If you want to enlarge your own list, you can buy “Solo Ads”. These are basically names and e-mails of people who have already signed up for a different list. Use them to promote your own business.
6. Video Marketing (YouTube, Daily Motion)
Videos are a great deal nowadays. YouTube is one of the biggest search engines after Google. People are looking for videos all of the time. It’s a different type of content, and it’s extremely popular.
Start by creating a YouTube channel. Then, think of different ideas that are related to your niche blog, and build videos around them. If you have no clue how to create a video, outsource it. Videos are a great way of receiving long term, consistent, passive traffic to your website.
7. Pay Per Click Advertising (Google, Yahoo, Bing)
Pay Per Click (PPC) is a paid advertising method which can provide you with extremely targeted traffic. Basically, you pay Google/ Yahoo /Bing/ any other search engine for traffic.
They will show up your ads on the first page results. When someone clicks the ad, you pay an already established amount of dollars per click. Some niches have more expensive keywords, some have really cheap.
This is one of the most popular and effective methods of turning your investments into profits in a matter of hours!
Here’s another FREE traffic generation method – Infographics. They are basically detailed images that contain shortened and useful content. A list of ideas, pictures, words – all in one picture. This type of content is widely distributed on social networks, because it sums up all the important information into one piece.
One successful infographic can generate an amazing amount of subscribers/ sales. It only takes one for you to increase your revenues and overall brand awareness. Of course, an infographic can only become viral if the containing information is extremely relevant and helpful.
9. Social Media Influencers
Influencer marketing is a great way of getting noticed in this blogosphere. Social media influencers are those people who possess large social media groups and followers. Like someone who has 50,000 followers on Instagram or 1,00,000 likes on a Facebook page.
However, Influencer marketing should be done in the right manner. Reach out to this people and ask them to promote your blog on their social platforms. Many a times, they may ask for something in return. That’s when you might come up with a sum of money and negotiate the price for some shout-outs.
Don’t appeal to the same influencer twice, as his target audience might have already noticed your business. Instead, reach out to more influencers and expand your brand awareness.
10. Outreach Other Bloggers for Link Exchange
Find some highly related blogs and reach out to them. Ask them to include your blog’s web address into their articles, and promise to do the same on your other blog (be aware of reciprocity). This is a great win-win situation, and most of the bloggers you’ll approach will be happy to do work with you.
Hope you will find this 10 ways to promote your blog helpful and will be able to drive massive traffic to your web pages. Please feel free to share, in case any other blog promotion technique is working great for you!
This article is contributed by Mary Kleim. She is a creative writer and a small business entrepreneur. She is a co-owner of essay writing service AssignmentMasters, where she is a digital marketing strategist and content creator. Also, Mary is working on several other projects as an independent expert.