YouTube is the 2nd most popular and the most visited website in the world, right after Google.
Probably everyone who is using internet for watching videos online, is familiar with YouTube. So it’s no wonder that it has almost become a synonym for videos.
With over 30 million visitors daily, its users watch over 5 billion videos every single day.
One of the main reasons for its popularity is probably the fact that it is extremely easy to attach a video.
However, precisely this characteristic is the main cause of the hyper-production of YouTube videos. Did you know that every single minute over 100 hours of material is updated on YouTube?
Having all of this in mind, it is clear that it is a pretty crowded place. This is why the majority of people are having very hard time when it comes to promoting their videos.
Although this worry is justified, you should remember that there are many ways to boost the popularity of your videos.
Needless to say that you should first make a video that is worth watching. Once you have a good video, it is time to look how you can ensure a higher search traffic.
There isn’t just one factor that determines the position and popularity of your video. YouTube’s algorithms are very complicated and include lots of data.
Some of these are: Title tag information, Audience retention, Keywords in description tag, Video length, Number of subscribers after watching, Comments, Likes and dislikes…
Of course, there are some elements over which you don’t have control, such as likes and dislikes (although you could disable this option). However, the majority of these factors can be used in order to improve the status of your video.
In order to learn how to do that, you have to get familiar with the YouTube video optimization principles, and this is exactly what this article is about.
So, let’s see the proper way to optimize your videos in this YouTube SEO tutorial.
1. Title of the Video
The most important part of the video (besides its content, of course) is the title. These few words will be decisive when someone is deciding whether he will watch your video or not.
The best way to come up with a title that will ensure a large number of viewers and good ranking is by using keywords.
If you are not familiar with the process of finding appropriate keywords, you can find instructions further in the text bellow.
The important thing to remember is that the main keyword should be the first one in the title, with all of the less relevant words following it. Of course, those words should reflect the actual content of your video in the best possible way.
Also, some people tend to put very pretentious words in the title, such as “The best video”, “Great video”, etc… Needless to say, it almost always has a contradictory effect, as for the majority of people these titles are repelling.
Besides this, another common mistake is using capital words in the title; you should avoid it at all cost as it gives an impression of non-professionalism and inexperience.
If you use these cheap tricks, it will be obvious that you are trying to compensate the low quality of your video and the lack of understanding of the SEO principles.
2. Longer Description
YouTube gains information about your video from the description. This is why you should pay special attention to it.
You need to try using the keywords from the title, but the description shouldn’t be as concise as the name of your video.
You shouldn’t be afraid to write a long description, as YouTube uses this information in order to rank and sort your video.
This is the way you explain the content of the video, so you should give your best to elaborate it precisely and extensively.
For example, if you are a dog breeder and you put a video of you playing with your Retriever, you shouldn’t write a description like this one: “Me playing with my dog”.
Although this is actually the case, there is a much better way to elaborate the video. For example: “Golden Retriever is a dog with a great anatomy and wonderful temperament. It is very gentle and adorable, as it can be seen in this video, etc…”
3. Video Keywords
A good idea is to include the so-called “video keywords”. Video Keywords are those words that indicate that a particular search is the part of a video title.
This is very important to have in mind since a lot of people are using Google search instead of YouTube when they are looking for a certain video.
So, how to rank YouTube videos on Google?
The concept is that, if you search something on Google by using these “video keywords”, it will probably direct you to YouTube, i.e. put some of its videos on the first page.
For example, if you search “How to play a chord on a guitar”, one of the first search results will be some of the YouTube videos (as you can see in the picture below).
On the other hand, if you search for “The signs of flu”, it won’t lead you to YouTube, as you obviously expect to find some kind of article (it is represented in the picture bellow).
So, by using this tip, your video will get better status not just on YouTube but also on Google. You can either checkout this article on how to find those video keywords, or follow the below rules.
The intent is to find the words that are common for the video titles; for example Tutorials (“Installing Call of Duty”), or How-to videos (“How to find a lost Word document”).
Besides this, you can also use words that are representing some kind of activity, as it usually leads to visual demonstration, rather than text (“Diving without a mask”).
In this last example, you can probably spot the difference between these two titles: “Diving without a mask” and “The proper way to dive”. You can immediately assume that the first one is video title and the second one a title of an article.
Of course, there are many online tools that can help you to find appropriate keywords (Google Keyword Planner, being the free and most popular one.)
One of the most common rules is to know about the top Google searches and find keywords that have above 300 searches in Google during one month period, as this way you can be sure that a particular keyword is also often used on YouTube.
Besides this, there is another very simple way to find keywords. All you have to do is to search these words in Google and see whether there are any videos on the first page; if there are, then you have your “video keywords”!
Tags can be interpreted as words or phrases that represent categories that are related and relevant to your videos.
Some people make mistakes by following the wrong logic “the more the better” and thus collect a huge amount of tags that are not relevant to the particular video.
The proper way to optimize your tags is to keep them somewhere around 10.
If you go under ten, you will miss the opportunity to define your video in a proper way; on the other hand, if you put 60 tags then your content will be over optimized and lose its purpose.
The idea is to find words and phrases that are good associations and that describe your video in the best possible way.
For example, if you put a demo of a particular guitar effect, you may want to use keywords such as guitar effect, guitar pedal, distortion, overdrive, guitar gear, BOSS, MXR, etc…
You don’t want to put all of the words that have very distant associations with the main topic of your video, such as Jimi Hendrix, Metallica, best sound, etc…
Final Thoughts on These YouTube SEO Tips
All of these are the tips and pieces of advice on how to properly use SEO in order to increase the popularity of your video.
There is a huge competition on YouTube, and you simply have to use all of the tricks in order to stay on top.
Just putting your video on YouTube and hoping that it will “somehow” become popular is simply unrealistic, as it is almost never the case.
You should just keep researching and keep applying your knowledge as it is the only way to make progress.
However, you shouldn’t forget the most important thing – the actual content and the quality of your video.
You could come up with the best possible title, use all SEO tips perfectly, write an excellent description, put great tags, but they are of no value if your video is not an interesting one.
Low-quality videos simply won’t receive much attention (unless your video is so bad that the actual low-quality of the video will draw viewer’s attention, but this probably isn’t your goal 🙂 ).
To sum up, by making a good video and using the above discussed YouTube SEO tips, you are on the right track!
Author Bio: This article is contributed by Kerrie Haynes from MyEssayWriting. She is a marketing expert with a particular interest in online marketing. With a vast experience in SEO and content writing, she is also a writer for Search Engine Journal (SEJ).