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Anchor Text SEO in 2018: How to Optimize It for Safe Backlink Profile?

Anchor text SEO is crucial in your backlinking strategy and overall optimization process.

They are used for adding benefits to search engines and allow users to define a linked-to-page.

Before the Penguin update in 2012, Google used anchor tags as a mode to examine website and check whether they were relevant or not.

However, today anchor texts provide a perfect way for search engines to punish spammy or over-optimized websites.

The very reason, why you need to bother about your anchor text SEO is, it plays a vital role till backlinks maintain their essential role in determining SEO ranking.

In this article we will discuss about what is anchor text, different types and how you can optimize/ distribute them for safe backlinking.

anchor text optimization seo

What is Anchor Text?

Anchor text is a clickable hyperlinked text that takes the user to another web page or web site on the internet.

In simple words, it is a text that is clickable in a hyperlink.

For example, “Google is an indication of anchor text”. In this example, Google works as a clickable text.

An anchor text can be created easily using HTML code.

To create an anchor text you need to use <a href=>Your Site Anchor Text</a>.

Different Types of Anchor Texts

Anchor text SEO is not a simple thing.

In order to efficiently use anchor text, one should have a proper understanding of several anchor text types.

It allows a site master to make a link profile containing a number of natural anchors.

Some of the various categories of anchor text are as follows:

Basic Anchors: These anchors are nothing but the general type of anchors like “go here” or “click here”.

An example to this would be, “Click here to know about different link building resources”, in this go here is the common anchor.

Anchors based on Brand Name: This type of anchor uses the name of a brand as text. Generally, brand based anchors are the most harmless to utilize.

Most of the brands and renowned sites make use of this type of anchor texts.

Naked Link Anchors: This type of anchor text redirects a user to a particular site through the use of an URL.

For example, or are both naked link anchors.

Keyword + Brand Anchor: This type of anchor text is based on using the keywords and brand anchors together.

Using such anchors is harmless and is an operational method for building a solid anchor profile.

Image Anchors: Employing anchors based on images sufficiently expand your site’s anchor profile. As it name implies these anchors make use of images.

While using image anchors, search engines read the “alt” and if the space is left blank, then the search engine considers it as a “noText” anchor.

LSI Anchors: Latent Semantic Indexing basically refers to different variants of the main keyword.

For example, if your main keyword is “Car repair service” then LSI keywords must be “car repair mechanic” or “car maintenance service” etc.

There are many different ways to find LSI keywords.

Anchor Text with partial match: A partial match is the incomplete occurrence of keywords in anchor text.

For example, “know more about dog collars” is an anchor text with partial match.

Long Anchors: This is merely same as the anchors with incomplete match. The only difference between partial and long tail anchors is that they are much longer.

“Link building is an essential part of SEO” is an example of long tail anchors.

Exact Match: These types of anchors are considered as the important types of anchor texts.

They can either play a very vital role in determining your ranking or sometimes these anchors are the reason for your site getting penalized.

The exact anchors are anchors that match perfectly with the target keyword. As an example, your target/main keyword is “SEO techniques” and the anchor text is also “SEO techniques”.

How to Optimize Anchor Text Effectively?

There are many arguments on whether anchor text plays any importance in current days.

However, different data driven analysis proves that, it does influence the SERP ranking significantly.

Anchor text SEO is the riskiest task for many users.

In order to enhance proper anchor text distribution, you can follow some tips such as:

Keep the Anchor Text Relevant

If you want your anchor text work as per your need, it should match your site content that you have placed them into.

If your site content is relevant to the target keyword, then your site will get better ranking.

For an example, if the target keyword of your site is “Baby toys” then your call of action should be an article that is relevant to baby toys.

If your main keyword targets a specific region then writing for that specific region is better, rather than writing a general article.

Hand Out Various Types of Anchor Text

The anchor distribution can both make and break your SEO ranking.

So you have to concentrate more on this area.

Your search engine ranking is greatly affected if you use only a specific type of anchor text .

All types of anchor texts must be used and maintained/ distributed correctly.

More importance is given to anchor text based on brands or unique anchor text.

Do Not Link to Toxic Sites

Sites that have a higher amount of authority gain more advantages for search engine optimization.

Hence, be aware of the websites where you build your backlinks.

This is because they play an important role in determining your site’s search engine ranking.

Also, the co-citation principle plays a vital role.

While doinganchor text SEO, make sure that you do not link to spam or toxic websites. You should focus on authoritative and healthy websites which is appropriate to your blogging niche.

Appropriate Guest Posts

Most of the marketers think that using guest posting is no more useful but they are efficient to construct a wealthy profile.

Writing for wealthy domains that is domains with dual tire links will offer you the expected results.

At the time of starting guest posts campaigns a person should always aim to achieve 30+ DA.

Using particle match anchors or LSI anchors for such posts is also a best practice.

Anchor Text SEO in 2018: Keep a Track for Proper Optimization

While building backlinks, it is important to track the website anchors that you have used.

Else, you might to move further without having knowledge about where you are heading.

You have to be systematic and organized to ensure that you are not optimizing your site more.

This can be done by tracking anchor using an excel sheet.

You can also use tools like SEO Powersuite, SEMrush etc. to keep a track of your backlinks.

So, what do you think about anchor text SEO?

Please feel free to share if you have any other tip for proper anchor text optimization.

Anchor Text SEO in 2018: How to Optimize It for Safe Backlink Profile?
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Comments (8)

  • Hello Manidipa,

    Excellent piece of information once again in shape of a lovely post, I am glad that you have nicely explained each and every thing in detail about different types of anchor texts.

    As we all know that anchor texts are handy in search engine optimization if one can use in a right way. hope, this incredible guide makes it easy for bloggers to go through.

    Many thanks for fantastic share 🙂

    Keep writing

    Warm Regard’s


  • Hey Manidipa Bhaumik,

    We all know how important anchor texts are in SEO. But didn’t get this much of information before. Thanks for sharing this Bhaumik 🙂

  • Hi Manidipa,
    Thanks for sharing this great information about the anchor texts. That was a much-needed post for me.
    Keep it up.

  • Hello Manidipa,

    Very informative post over here 🙂

    This is something very new for to learn from your site. Anchor texts, I haven’t heard about them before and I am getting to understand what it really means.

    Indeed building backlinks is always a great takes to be dealt with. I always get through create the backlinks, by commenting on top blogs and sharing their contents.

    Anchor texts looks very promosing to me, as it offers a quite easy way to create backlinks.

    I would love to dig more on this topic before going any furthuer.

    Thanks for the share.


  • Very nice article Manidipa.
    I am trying to create backlinks for my new site.
    These anchor text optimization techniques will surely help.
    Thanks again.

  • Hey Manidipa,
    Very informative article.
    This my first time in your blog.
    Learned something new.
    Thanks a lot for sharing these anchor text optimization tips with us.

  • I have recently heard that making excess backlink with one same anchor text leads to increase in spam score and get your page deindexed.

    Is that true? Can you please explain?

  • Great informative article on anchor text optimization. Anchor text contain links to a URL within your website. As SEO is all about, we have to place anchor text on right keyword and attach to two or four words when anchoring a link but you can’t make every link your target keyword and also we should try to ignore anchor text like click here or check out.
    Such useful tips shared by you.. It’s good to read.. thank for sharing 🙂


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