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5 Key Benefits of Building an Email List – Why it is Important

In this era of social media marketing why building your email list is so important? Can’t we just engage with our audience through all the top social networking sites and send push advertisements? Then why you need an email list at all?

Though we can surely do that, but studies show that many people still prefer to receive permission based Email marketing. Many people consider that email is a boring old technology compared to the trendy social media sites, but email marketing remains the most direct and personalized way of communication till date.

Email is an excellent way of promoting your products and services while engaging with our audience in a creative manner. Email allows you to engage with the audience in a more personalized and tailored manner which further helps in converting your subscribers into sales.

Key Benefits of Building an Email List Why it is Important

Also according to a recent study by Ipsos, 85% of the respondents use internet for email communication, whereas only 62% use the social media sites. This clearly shows where your target audience are. And to make a successful email marketing campaign, you must focus on building a profitable email list.

In this article we will discuss about the advantages of email marketing over any other promotional strategies and the key benefits of building an email list of your own.

Major Benefits of Building an Email List and Email Marketing

  1. Email is More Targeted

To subscribe for your email newsletter, one has to go through a double opt-in process. This means they are interested to receive mails from you as they are allowing you to send mails to their inbox. Most likely these users are responsive to your message. As you know what their likes are, you can send them highly relevant content and offers. This audience is far more likely to click through your offers and finally buy products/ services from you.

  1. Email has Better Reach

Twitter and Facebook are among the top social networking sites and also are hugely popular. But it is also the fact that, not everyone uses them. But as we saw earlier, almost everyone has an email account. And almost everyday they read emails or at least scan through their inbox. Whereas in case of social media sites, people are following or are member of hundreds of groups or communities. So chances are higher that they will miss your message.

  1. Email is Personal

Email as a communication channel is one to one and personal. This is an intimate medium of communication which allows you to reach the user’s inbox. Many people prefer to ask questions or queries in private rather than in the timeline. As the communication is direct with the user, it arouses interest and hence helps them to take the right decision. It also helps them to build a relationship over the period of time and develop a trust in your brand and hence spreading the word of mouth.

  1. Email has 100% Access

Preparing your own email list allows you to have your own email database. Whereas you don’t have much control over the social media communication. For any reason, in case, these social media sites change their user settings, or for that matter you lose your social accounts, your communication channel may be badly disturbed.

  1. Email is Low Cost

Compared to any other promotional strategies, email is low cost. You actually pay nothing to land directly to someone’s inbox and grab their attention for your products/ services.

From all the points it is clearly visible that an email works far better than any other online marketing tool. You need not to spend thousands of dollar in your marketing campaign. Just focus on building a targeted email list and not buying or renting a database. You can easily use your email list to promote your products & services and at the same time, achieve better results.

Free Email vs Paid Email Service Provider

Now the question is whether you should go with a free email service or a paid one. As a starter you can definitely go for the free options. Email service providers like MailChimp, Aweber or GetResponse are very popular. Aweber and GetResponse come with a 30 day free trial. Whereas MailChimp is the most beginner friendly email service as they provide a free account for initial 2000 subscribers and 12000 emails. I think this is more than enough for a newbie. You will be able to send 6 mails per month. But in case you are looking for more options in your email service, then it is better to go for a paid service.

Importance of Email List Builder WordPress Plugins

Email subscription plugins help you to give your email list building campaign a strong boost. There are a number of free email newsletter plugins available online. But the premium plugins like OptinMonster or Plugmatter Optin feature Box come with lots of advanced features like innovative Optin forms, A/B Split testing, multiple templates and form types, page level targeting, easy analytics and many more.

A/B split testing is a very important feature of any email sign up plugin which helps you to see which email templates/ campaigns work better. Both OptinMonster and Plugmatter provide you option to split test your campaigns. So if you want to see a significant growth in your email subscription rate, then carefully choose and opt for a good email newsletter plugin.

Read: OptinMonster Review – Best Email Subscription WordPress Plugin

Everyone works hard to bring more traffic to their site. But if you are not offering any clear way for them to sign-up for your future resources, then you lose out on the real impact of that traffic. So provide an attractive and clear sign up form to capture your leads.

All the marketing tools like Social networking, online advertising etc. serve the purpose they are intended to do. But a targeted email list remains the most important asset in your online business.

Do you also think building your email list is so important? If yes then which list building strategies you have opted for? Please share your experiences and queries regarding building a good email list.

5 Key Benefits of Building an Email List – Why it is Important
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Comments (18)

  • A very informative post. Thanks for sharing dear 🙂

  • Hi Mandipa,
    Interesting post indeed. Email List is very important for a blogger who running a blog for earning from it. I wanna agree with your point, “Email is more Targeted”, this is the best way to promote our products. But often sending mail to readers will make them tensed, so handling email list is very important to go on further.

    Thanks for share mandipa. Yes. Sharing is Caring. I did. Hope to see you back in my newly launched blog indianmagz with your comments.

    • Hey Raaja,

      You got it right. Handling your email list is more critical in achieving better results. Thanks for reading through and also for the care 🙂 Congratulations on your new blog. Hope to visit you there soon. Take care and have a great day ahead.

  • Hello Manidipa,

    Email list is needed to increase ROI and traffic to your blog. There are so many email list building tools which can help you to build a email list from your blog. I am using MailMunch free version for building email list.

    It is really a nice article Indeed. Thanks for sharing this article.

    Thanks & regards,

    Moumita Ghosh

    • Hey Moumita,

      Great to see you in my space. You are very true that building your own Email list has many awesome benefits including growth in traffic and it is worth the time one puts to build one.

      Thank you for taking time to read through. Take care and have a great weekend 🙂

  • Hi Manidipa,

    You have crafted a nice post for the WP users. I agree with you that we should invest great efforts in building an active email list to improve our blog and perform better.

    I’m familiar with the benefits of list building and thus, I bought the premium tool, GetResponse for my blog. It has awesome features and my mail list is growing day by day.

    I have plan to write a similar kind of post “WHY Email List Building” on my brand new blog. I would like to appreciate your keenness in providing the data for your readers, keep doing your good job.

    Have a great week ahead.

    • Hi WPGlossy,

      I am sure you are aware of the benefits and taking all the necessary measures to build a strong list. GetResponse is a indeed a good list building tool.

      It sounds great that you found the article handy. Thank you so much for your boost. Take care and have a great day ahead 🙂

  • Sometimes I feel whether it is really effective. With the increasing use of mobile many have reduced the usage of emails. Great list mentioned but the success rate may not be high, just a thought.

    • Hey Indrani,

      It’s great to see you here again. It is true that with the inclination to mobile usage, other platforms like social media are in huge demand. However people have not stopped using emails and it is still performing better among other internet activities. But as we all know building a targeted email list is mostly helpful only in case you are offering some service/ products or are planning to monetize your blog through affiliate marketing.

      Thank you for sharing your thoughts. Take care and have a great week 🙂

  • Your blog have lots of good shares. This is really informative post about building a list. I hope you are doing well.

  • Well these 5 reasons are more than enough to start building a list today 🙂
    Keep the good work up.

  • Hey, Manidipa
    I must say, you completely a rocking blogger. You really put all your efforts to make content alive 🙂 Keep sharing your post like this.

  • Hi Manidipa,
    It’s really helpful for e-mail marketing. Thanks for your article.


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