- 1 How Often Do You Need to Post a Blog?
- 2 Publishing New vs Republishing Old Content
- 3 Does Higher Update Frequency Help to Grow your Blog Faster?
- 4 Best Days to Post on Your Blog
- 5 So, Ideally How Often Should You Blog in 2020?
How often should I blog?
What is the ideal blog post frequency?
I found these questions in many top blogs and blogging communities asked by the newbie bloggers.
There are various answers to these questions, which are always debatable. Let me share my point of view on updating a blog from my blogging journey so far.
So, how often should you blog for SEO? Does a consistent update frequency help in increasing your blog traffic?
How Often Do You Need to Post a Blog?
If you are blogging for money or to boost your online business, then you must take this seriously.
To understand how often should you blog, it’s important to know that, updating frequency of a blog can be of 4 types:
- Posting daily
- Posting multiple times a day
- Posting on regular intervals
- Posting as and when you like
The last one is actually an irregular posting schedule, which can not help you much.
Whether you post once a day or once a week, just be consistent on your blogging schedule. Set a content schedule for your blog and stick to it.
The ideal blog post frequency depends on various factors. Let us discuss them in detail through these questions below.
What is the Niche of Your Blog?
I found this is the most relevant question one should ask first.
The blogging niche plays a very significant role in deciding the frequency of blog posts.
If you run a multi-niche or a news-related website then you have to write articles almost daily. If possible even more than 1 article a day.
Because there are various readers who are expecting articles from you on different news and trending topics.
Can you write multiple articles daily? If not then you must have a team of content writers to write more articles.
Are you Starting a New Blog?
If your blog is recently started, then you have to follow the simple thumb rule. Forget about which niche your blog is in, just write and write more content to make your blog readable.
In the early days of your blog, you have to write quality articles as per your convenience to build your audience and blog presence.
Gradually when you grow some traffic and readership via email newsletter then you may decide your update frequency as per the expectation of your readers.
Are You a Full-Time Blogger?
If you are a full-time blogger then you have enough time to write more than one article a day. In such a scenario blogging niche doesn’t matter.
In-fact you can maintain multiple blogs on different niches to cover a wide range of topics.
Do You Run a Micro-niche Blog?
If you run or plan to start a micro-niche blog then you need not think about the ideal blog post frequency.
Generally, a micro-niche blog contains an in-depth explanation on a specific topic. That means you will not get regular stuff to write on that blog.
In that case, the frequency of blog posts will be different from the previous point. Maybe once a week or even a month, you have to post fresh articles related to that topic.
Or else you may rewrite the old published contents with added value and re-post them weekly or monthly basis.
Publishing New vs Republishing Old Content
Hubspot did an analysis and found that, 75% their blog views and 90% of their blog leads came from old posts.
If you are blogging for some time now, you might have few blog posts which are not bringing much traffic to your site, despite having great potentials.
Consider rewriting them with new information, visuals and related posts. Also, work with the titles and optimize with keywords.
Also, remember to keep some time aside to extend the reach of your post as well.
Does Higher Update Frequency Help to Grow your Blog Faster?
Sometimes, increasing your blog post frequency may lead to a drop in engagement levels.
CoSchedule had seen a drop in comments and social shares when they went from 2 posts/ week to 3 posts/ week. They did see an increase in pageviews though, however, it is not worth at the cost of those fewer shares.
Understand your reader base and give them the time to absorb your content.
Blog Update Frequency of Pro-Bloggers
Many pro bloggers love to update their blogs almost daily or even multiple times a day.
However, most of them run other online marketing businesses besides blogging. So they may get less time to concentrate fully on blog updating.
You must understand that they also have followed all the best practices in the early days and now their blogs have reached on top.
Decide a manageable blog post update frequency that works for you and make time for it.
Best Days to Post on Your Blog
This study by Noah Kagan found that blog posts that are published on Tuesdays get the largest number of social shares and hence maximum pageviews.
However, LinkedIn and Pinterest show a different trend, where people like to share more on Mondays.
But, how to make sure you always post on those days?
Keeping an editorial calendar makes it easy to keep a track of all your blogging chores.
What is an Editorial Calendar for Blogging?
A blog editorial calendar is a sort of content calendar that helps to manage your blogging schedule in a more effective way.
Print publications have been using an editorial calendar for centuries. It’s an effective way to visualize and plan your content publishing schedule.
When is the Best Time to Publish a Blog Post?
Along with how often should you blog, you must know the best time to publish one too. Many people read blogs throughout the day, however, morning is the time when the highest percentage of people likes to read. According to Kissmetrics, 11 AM sees the highest blog traffic in a day.
So, Ideally How Often Should You Blog in 2020?
Publishing twice a week has worked best for many bloggers.
However, what worked for somebody may not work for you.
There’s actually no best frequency to publish a blog post.
It always depends on the person.
Ask a few questions to yourself like:
- How frequently you love to write an article?
- How much information you have learned that can be shared?
- Do you prefer to prepare an in-depth article?
- How long is the average blog post, you generally write?
- How much time can you allot for blogging?
Answering these questions will help you to know the ideal blog post frequency that you should maintain.
Please feel free to share your thoughts on how often should you blog to get success in 2020 and beyond.