It doesn’t matter whether you start blogging young or at the later stages of your life.
You can become a rock star in your niche by following some simple rules of this blogosphere.
Whatever niche you are writing on, you need to understand that following certain principles will always net you more followers and hence more income.
But what are the secrets of writing a catchy blog title?
How can someone master the art of creating meaningful and alluring blog post titles that get clicked on as soon as they pop up?
Let’s check in this article, what you can do to make your headlines look interesting and clickable.
Outline Your Articles
The first thing you need to understand about writing articles is that they are all about telling stories.
People are far more likely to sit and read through your article if you are addressing them as a cheerful acquaintance or an old friend rather than a dry, corporate suit.
Outlining your articles and separating them into cohesive parts will allow you to get a sense of where your thoughts and narratives are headed.
If you are writing a list of items (like this one), list those products before you start writing.
The same goes for explaining something, writing a guide or a tutorial or simply writing an opinion piece.
Outlining your article in such manner will allow you to start working on your first titles and better understand the meaning behind your article.
Changing your opinion in the middle of writing is nothing new – every writer or blogger is prone to thinking on their feet.
What this means is that you should fully embrace the fact that you are constantly editing your article. As such, your title will change during the writing process.
While the changes may seem minor at first, one word in the title can completely change the perspective in which the reader is consuming it.
Edit your writing and the above title without any fear of losing track of where you are headed.
Use Working Titles
People tend to make the mistake of starting their article from the top and working their way towards the conclusion.
While it may work in some cases, it will only confuse you most of the time.
Working titles are essential in creating pieces that get shared and posted around the internet.
In doing so, you will eliminate any possibility of missing a cool new title that makes your article pop in the crowd.
Most importantly, try not to take the headlines created by the blog post article generators as your final one, since it will usually create a title that doesn’t make sense in the perspective of your writing.
Online tools such as grammar checks and SEO optimizers are good for checking your text but should under no circumstances be used to create the final title of your article.
Find Your Style
Most people think that writing articles and titles for their blog posts is a project-by-project deal.
More often than not, you will write articles and name them without even thinking about what you are doing.
This is called finding your style, and it’s one of the essential ingredients in making sure that your articles are instantly recognizable.
Also play with some eye-grabbing words and figure out which one works best for your article without committing to anything.
See the first title in the below example for the query “how often should you blog“:
Working on your style of writing and naming blog posts will take some time and patience – most importantly, you will have to experiment a lot.
Some people opt for the easy way out and don’t bother with writing articles in a particular style.
While it may work short term, building up a base of followers and making them stick around is going to take more than that.
Write it Bravely
Looking at what other people are doing on their blogs is good for the beginning of your career. It should in no way impact the way you do your own thing, however.
Writing an article bravely without thinking what someone else might think is a part of becoming relevant.
You can easily edit out any profanity or foul language that you have accidentally used and opt for more family-friendly language.
Writing an article without fear of consequences is essential to developing your writing style and getting your thoughts on paper more clearly.
Fixing any potential errors in information and limiting your vocabulary to the socially-accepted standards afterward is a small price to pay for a truly unique blog post.
The Shorter the Better
People sometimes think that the more they write, the more likely they are to gain followers. This is both true and false.
It all comes down to prioritizing which information is relevant to your audience and which isn’t.
The same goes for writing article titles and getting people to click on them.
The shorter an article title is, the more likely it is to be read and pique some interest in the reader.
Don’t be afraid to omit certain information from your blog title just because you think it’s relevant.
You can also utilize post title formatters like this one and make your job of writing a title even easier.
Reward the readers who actually read your article by making it interesting and effective.
An arbitrary example of this rule would be:
“How Much Do You Know About Game of Thrones? Let’s See!”
While simple and irrelevant to our discussion, this example shows exactly how crafting a short and impactful blog title can change the perspective of the reader.
Or, another much relevant to this post would be:
“Why Your Titles are not Grabbing Audience Attention (and How to Fix)”
You are far more likely to attract readers by making them think instead of dumping information on them and praying for the best.
Search Engine Optimization (SEO)
Optimizing your article and title for SEO is an important part of the creative process.
Google’s own algorithm rules allow you to easily find out which search queries are trending as of late, making it easy enough to pinpoint which words you will use.
This is a nice way of narrowing your search down to a few potential words that can serve as your title.
Keywords are important in all the crucial parts of your blog post, including titles.
You need to add them in your title to help it come up in the search engine result pages.
You can see in the below example, the top two posts have directly used the keyword “benefits of mangoes” in the title, whereas the bottom two have not.
It makes your article stand out much more when people are searching for things to read or articles to confirm their thoughts.
SEO is simple to learn and very important to use in day-to-day writing and blogging because it represents the pillar of written online text and helps you to drive traffic to your site.
Ask for Feedback
Chances are that you have someone who can read your articles before posting them online.
Looking for feedback from someone who is outside of the creative process is important – after all, your readers are exactly that.
Talk to someone who can help you create a meaningful title based on the text they have just read.
Your friends or family members will always gladly help you out and this is all the feedback you really need.
It’s important to let at least one person read your article and title before posting it online in order to see their reaction.
This is usually the same reaction that your readers will make when they see your text, so it is as legitimate as they come.
Call to Action
The most important part of all is finding a way to make your readers act.
A call to action can be anything that makes the reader open the article and keep reading without losing interest.
This can be a piece of information from the article, a subtle hint of the content inside the blog post or simply a friendly gesture of invitation.
Developing a working call to action will take some time and patience – it’s a skill that involves trial and error.
Whether you have worked in an advertisement before or not doesn’t matter.
You will instinctively know what your audience wants to hear by writing about a topic close to your heart and expertise.
Creating a catchy blog post title will often come to chance and strikes of inspiration.
People’s interests change just as the trending online topics change from week to week.
Whether your article becomes trendy or not depends on a combination of following certain rules and getting a little bit of luck.
Regardless of what may happen, you should always stay true to your vision and taste. Readers who the article is meant for will always find a way to it, whether you promote your blog or not.
Would you mind sharing some of your catchy blog post titles? I would love to listen to your experience of writing engaging headlines in the comments below.