Will keyword density still matter in 2020? What is the ideal keyword density for better ranking and how to avoid over optimization?
Search Engine Optimization (SEO) has become more important than ever and it is essential for all website owners to understand the real meaning of SEO and its potential in creating a successful business.
SEO or Search Engine Optimization specifies a set of rules to be followed by blog or website owners to optimize their sites for search engines in order to improve their overall search engine rankings.
In addition to this, it is a superior way of increasing the quality of websites by making them faster, easier to navigate and user-friendly.
In today’s competitive market, SEO has become much more important than before.
Search engines serve more than millions of user everyday looking for answers to their queries or solutions to their problems.
A major number of search engine users are more likely to visit the top 5 suggestions that come on the result pages (SERPs).
So in order to take advantage of this and to gain more visitors, your website needs to be at the top position in these search results.
Why are Keywords Important in SEO & How They Improve Usability?
SEO is not only targeted at search engines, but good SEO practices can also improve the usability and overall user experience of a website.
Users trust search engine results and having a presence over the top position for some specific keywords increases the website’s trust to a great extent.
People usually make a lot of mistakes at the starting of the SEO process. They are as follows:
- Selecting keywords that no one actually searches for
- Not thinking broadly of which keywords could be effective
- Remain unaware of search terms that are most popular among users
Another important thing to remember is that search engines work on behalf of end-user and not for website owners.
Your website content needs to be relevant and engaging in order to assure relevant traffic.
The search engine bots can easily make out the good content from the bad content using advanced algorithm, so it is never a good decision to try to fool them.
In order to make maximum usage of keywords, put yourself into the place of your potential clients and think about what they would search for, rather than what you want them to search for.
Once you understand the importance of keyword research, you need to target specific search queries and optimize your site or blog post to appear high in the SERP rankings.
This is the most sensible first step towards SEO and it is always best to ensure that you are using the best keyword phrases by selecting those based on popularity and relevance.
Keyword density plays even a larger role in this, and in the following article, we will be discussing how.
What is Keyword Density?
Keyword density is basically the percentage of number of times a keyword appears on a web page divided by the total number of words on that page.
For example, if you are posting an article of 1000 words and you are using your keyword 10 times, then your keyword density will be 1%.
There are a number of methods that people use in order to calculate the keyword density. You can use any keyword density checker available online.
It is important to understand keyword density for maintaining a good rank of your website.
You need to place proper keywords and maintain optimum keyword density so that the search engine bots better understand your content and you rank better for those keywords.
Keyword density does not hold as much value as it did in the past, however, it still is an important factor when determining overall ranking.
Effective Keywords for SEO & Keyword Positioning
It is vital to find an effective keyword for your content.
It can either be short tail keyword or long tail keyword, however, if you wish to drive more content-specific traffic, you should be opting for long tail keywords.
The next job comes as optimizing the blog content for your keyword.
Positioning of the main keyword matters significantly.
For example, we take two different pieces of content.
In the first content, the keyword appears in the first paragraph, however, in the second content, the keyword does not appear in the first paragraph.
In this case, the first piece of content have a better chance of ranking than the second one.
It is clear that keyword positioning matters a ton. Following are some places you can put your keyword for a better ranking and SEO:
- Blog post title
- Blog URL (check how to optimize the URL)
- The first paragraph of the content
- The last paragraph of the content
- In the ALT tags of your images
- Anchor text of your internal links
- Anchor text of your backlinks
It is always better to not stress too much onto keywords usage in your content.
They are automatically included in the content once you speak your mind.
A blogger who is not even concentrating on keyword optimization can also rank amazingly on Google.
Importance of LSI Keywords
Google also checks related keywords alongside mainstream keywords that appear in your content.
Keywords that are related to the main keywords of your content are called LSI keywords.
Including the keywords related to the content of your website, greatly boosts the SEO of the site.
LSI keywords are also known as semantic keywords.
These help Google in accurately finding the nature of the content on your site. Moreover, it also helps Google develop its own LSI index.
How to Avoid Over Optimization?
First of all, you must understand what is over optimization.
Though you need to put the effective keyword phrases in your content, but at the same time it is also needed that the keyword density is kept optimum.
Now, what is the ideal keyword density of a page?
For several successful bloggers, 1-3% of keyword density is sufficient for a better SEO ranking.
Stuffing of keywords can actually prove to be a bad idea and Google may treat your site as well as your page as “keyword spamming”, which can lead to an over optimization penalty.
Here are some key tips to better optimize your page and rank your website better:
- Make the articles look natural
- Keyword density is useful, however, over-stuffing should be avoided
- Keyword variations must be used
- Bold or italicize your keywords, including important semantic keywords
- Make use of LSI keywords
- Make use of an online tool or a WordPress SEO plugin to check the keyword density
Will Keyword Density Still Matter in 2020?
Finding the right keywords is the first most aspect of getting a better ranking in the SERP.
However, it is also important to note that you use different keyword variations while offering the exact information the user is looking for.
So, what according to you is the ideal keyword density for SEO? Did you ever face an over optimization penalty? I would love to know about your keyword practice.