- 1 10 Best Online Digital Marketing Courses in India
- 2 What is Digital Marketing?
- 3 Are There Job Opportunities in Digital Marketing In India?
- 4 Top 10 Digital Marketing Online Training Courses in India
- 5 Digital Marketing Training Courses in India: Final Words
In the age of Digital India, buying habits of consumers have changed drastically.
In a country which firmly believes in cash and offline shopping, the sale of physical goods via online channels reached 16.07 US billion dollars (source)
The stats will only increase as major online channels like Amazon and Flipkart are competing for neck-to-neck trying to lure Indian audience. It makes a perfect sense for other businesses to come forward and start offering their services/products to the online audience.
If you want to start a career or change to something more demanding as of today, I’d recommend going with Digital Marketing. Not only you can target the booming Indian audience; the globe will be your platform too.
I’ve created this list of top 10 online digital marketing courses in India to help you avoid the crowd and focus only on the best.
10 Best Online Digital Marketing Courses in India
Here is the list of top 10 digital marketing training courses in India:
- Digital Vidya
- NIIT Digital Marketing
- UpGrad’s Digital Marketing
- Delhi School of Internet Marketing (DSIM)
- Manipal Global Education Service
- All India Management Association (AIMA)
- Digital Gurukul
What is Digital Marketing?
Simply put, Digital Marketing is advertising delivered through digital channels which includes search engines, social media, websites, emails, mobile apps, etc.
Instead of targeting audience offline, we’ll target them online and offer to buy the service/ product in few clicks. Makes sense?
Are There Job Opportunities in Digital Marketing In India?
Being a Digital Marketer myself, I can proudly say that there are enormous job opportunities in this field. The internet is not going anywhere nor the online shopping habit, so the job opportunities will always be there.
Some of the most common job titles in digital marketing are:
If you don’t want to work under someone, there’s always an opportunity to work as a freelancer and build your brand.
You can learn Digital Marketing and become a Digital Marketer without enrolling in any course or training. But, having an industry-updated course and mentor by your side, will help you learn better. Additionally, you’ll get opportunities to connect with like-minded people and create a strong network.
Top 10 Digital Marketing Online Training Courses in India
Some of the training providers offer Digital Marketing as a specialization while others expanded their services to compete in the industry. There are multiple fields in Digital Marketing which include:
- Search Engine Optimization (SEO) and Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Mobile Marketing
- Affiliate Marketing
- Display Advertising
If you’re interested in one topic more than anything, going to a training institute especially focused on it will help you more.
Let’s begin with the list of well-known Digital Marketing training institutes offering their services in India.
1. Digital Vidya
Started by Pradeep Chopra and Kapil Nakra in 2009, Digital Vidya is one of the finest institutes built exclusively for digital marketing training.
Over the period, they have trained over 31,000 professionals from 55+ countries by hosting 2200+ training sessions. They offer individual courses as well as corporate offerings.
The complete Digital Marketing Certification course costs ₹ 49,900 (+18% GST) but you can also go for specialized courses starting at ₹ 11,900 (+18% GST)
Founded in the same year as Digital Vidya, SimpliLearn was a blog started by Krishna Kumar. On the demand of audience, it later transformed to a training institute.
The institute is based in Bangalore but has branches in San Francisco and California. As of today, it offers 400+ courses in multiple fields including Digital Marketing.
The course advisor for Digital Marketing will be:
- Brad Geddes (Expert PPC Marketer)
- Lilach Bullock (Forbes Top Women Social Media Influencer)
- Matt Bailey (President of SiteLogic)
- Stephane Hamel (Google Product Strategy Expert)
The names are huge and very experience personalities in the online industry. The fee for the course starts at ₹ 12,999.
3. NIIT Digital Marketing
For the course material and training, NIIT has partnered with a marketing institute based in Ireland. The classes will be in one of 30 learning centers in India, but the lead instructor won’t be physically present.
All the coaching and training happens online and simultaneously in multiple NIIT centers. As per their course is concerned, they claim to have trained over 2000 professionals and syllabus reviewed by DMI council from Facebook, Google, Twitter, and LinkedIn.
The pricing structure isn’t apparent and not a specialized digital marketing training institute are things I disliked about NIIT.
4. UpGrad’s Digital Marketing
A newbie to digital marketing training institute, UpGrad was started in 2015 and quickly got itself into the list of top digital marketing institutes in India.
Although expensive, their quality of training is top notch and instructors are well-known experts in the field. Instead of just focusing on theoretical knowledge, UpGrad’s curriculum is more focused on practical projects with real money spent.
It also teaches you to work with the latest tools and technologies available to have a hands-on experience. The duration of complete course is 6.5 months with 7-9 hours/week teaching and starts at ₹ 79,500 (+ taxes)
At the end of the course, you’ll get certifications from MICA and Facebook which will give add extra brownie points in your resume.
5. Delhi School of Internet Marketing (DSIM)
DSIM is India’s first premier Google partnered training institute and have already trained 18,000+ professionals with 590+ batches.
It was started in 2011 by Kunal Choudhary, and it is one of the rare institutes which teaches with practical website examples and strategies. It also suggests working as a freelancer rather than focusing on company placements only.
Along with their DSIM certificate, you’ll also get 15 certificates from Google, Facebook, Hubspot, RankWatch, etc. The fee for the course is Rs. 66,450 (+ 18% GST) which can be paid at once or in 9 monthly EMIs.
6. Manipal Global Education Service
Under their Manipal Global Education Service, they started offering Digital Marketing training in association with Google. The instructors are faculty trained by Google, and they recommend this course to students, individuals looking to start a career in Digital Marketing, and professionals with experience in the field.
There are two types of classes available:
- Online Instructor Led (₹ 30,000)
- Classroom-based (₹ 39,000)
The final prices are inclusive of taxes, and you don’t need to pay anything extra for taking final exams.
EduPristine is one of the first training institutes to offer Digital Marketing in India. It was started in 2007 and have trained over 50,000+ students till date.
They offer both online and offline training courses costing the same amount (Rs 60,000) with duration of 100+ hours.
You get access to 15+ certificates, 40+ tools, and placement assistance. If you want to attend class-based training and get places in a good company, EduPristine should be your ideal choice.
8. All India Management Association (AIMA)
AIMA is a well-known education institute which offers post graduation courses in management areas. In partnership with Digital Vidya, they started offering Digital Marketing as an online weekend program.
The course and training material are almost similar to Digital Vidya and costs Rs 36,000 (+ 18% GST) for five months.
Other than a brand, I don’t see any advantages of choosing Digital Marketing training from AIMA when comparing with Digital Vidya.
- Digital Vidya
- Narsee Monjee Institute of Management Studies (NMIMS)
- Internet & Mobile Association of India (IAMAI)
The prices vary depending on the vendor you choose and the course type. Upon completion, you’ll get certificates from respected vendors who can improve your resume.
10. Digital Gurukul
Claimed to be Asia’s #1 digital marketing training institute, Digital Gurukul offers Professional Diploma & Certificate Programs.
It is based in Indore and offers training to Corporate, Educational Institutes, and individuals. They provide in-class coaching with 100% practical/live training, 12+ certificates, and job placement assistance.
Their digital marketing syllabus covers almost everything you need to learn and conduct regular classes five days/week (Monday to Friday.)
Digital Marketing Training Courses in India: Final Words
If you are even slightly interested in being a Digital Marketer or work online, you can enroll in one of the above training institutes. Not only you get the required knowledge (in a structured manner), you’ll get certificates, connections, and guidance from the experts.
In case you aren’t satisfied with any of the offerings above, you have the option to learn things yourself and become a self-made Digital Marketer. You can earn certificates by giving exams yourself (makes you look more serious.)
Feel free to ask if you’ve any questions or suggestions to this list of online digital marketing courses in India. Completed a course already? You may please share your review of the institute with us.
About Author: Shafi Khan is a self-learned Digital Marketer who is working as a freelancer and is specialized in SEO, Affiliate Marketing, and Social Media Marketing. If you enjoyed reading, you can follow his blog (BlogCharge.com) and connect with him on Twitter or LinkedIn.